Independent, academic and industry research are the foundation of our activities. We are passionate about bringing new insight and inspiration into business. We share our latest insights and research findings on this page and in our articles, book publications and social media.

 

Strategic Account Management Program, Rotterdam School of Management 18-20 April 2016

Strategic Account Management Program, Rotterdam School of Management 18-20 April 2016

During this three day program participants investigate the role of strategic account management, and learn practical skills. This includes differentiating between strategic customers and other important customers, understanding how customers select their suppliers, how to create value with customers, and how to effectively drive the strategic account management plan forward in a practical way.

Book Launch at Rotterdam School of Management, 19 November 2015

Book Launch at Rotterdam School of Management, 19 November 2015

Together with Rotterdam School of Management, an invitational seminar was organized on 19 November 2015 to launch our new publication Transformational Sales. Speakers were Prof. Dr. Waldemar Pfoertsch, Prof. Dr. Frank Rozemeijer, Faust Mertens and Dr. Marian Dingena. Additionally Ivo Rook (Vodafone) and Theo Verweerden (DSM) shared best practices.

Strategic Account Management Program, Rotterdam School of Management, 4-6 November 2015

Strategic Account Management Program, Rotterdam School of Management, 4-6 November 2015

During this three day program participants investigate the role of strategic account management, and learn practical skills. This includes differentiating between strategic customers and other important customers, understanding how customers select their suppliers, how to create value with customers, and how to effectively drive the strategic account management plan forward in a practical way.