The way in which we use our homes and the living environment is shifting. High quality living space becomes scarce and more expensive; the living environment (in cities), buildings and interiors have to evolve into hyper-flexible spaces. Houses will be controlled through a new generation of software that will learn from the users and their particular habits.

This future is at our doorstep and challenges us to define a new way of thinking about living environments. People will spend more time on the use of shared common functions than on the possession of a privately owned small part of this function. This is not only a matter of smart software, but also a matter of smart design and a smart combination of functions in and around the home.

More rooms in a home and spaces in a building will serve different functions, walls will have embedded technology which will allow them to change position depending on the activity (i.e. making the bedroom much smaller and living room larger when receiving guests). This flexibility on a building scale allows one to receive a large group of guests in a pre-booked dining-room that is fully decorated according to your preferences.

Within the Beyond Competition Research foundation, one of the projects in our Research Program 2020 is the topic of: success factors for city and housing development in a more interactive and smart living environment. In case you would like to participate in this research or would like to fund our research in this area, or share your ideas in any other way, be invited to contact us at +31 85 02090175 or