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    We inspire business growth through action learning
  • darkblurbg
    We inspire business leaders to make a difference in business and society
  • darkblurbg
    We inspire individuals and teams to live and work up to their full potential

We are entering a transformative era in human and business relations; facing new market and sales realities.

Are you wondering how to deal with market changes? Looking for business growth opportunities and a better customer connection? We are convinced that purpose driven people and companies can make a difference in business and society. In collaboration with our customers we design, develop and deliver customized learning and change programs to strengthen commercial leadership and enhance a customer-centric focus in business-to-business markets. It is our mission to inspire commercial business leaders and their teams to make a meaningful difference in this digital era and realise the commercial change required.

Our core activities are: action learning programs, business coaching interventions and independent research. Our expertise is in the following areas: Strategic Customer Management, Customer-Centric Strategy, Commercial Innovation and Change Management

Action Learning

Essential in our approach is the use of action learning in commercial change processes. A unique combination of high-impact, interactive and blended learning experiences and personal coaching.

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Business Coaching

Through individual and team coaching we inspire people in business to live and work up to their full potential. We may act as a sparring partner, sounding board or business coach.

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Insight & Research

Independent, academic and industry research are the foundation of our activities. We are passionate about bringing new insight and inspiration into business.

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'It is my passion to explore genuine customer value and to inspire business leaders to make a meaningful difference in the contribution of their choice'.


Driving Growth with Strategic Customers: Strategic Account Management Program:. Apply now for 3-5 December 2018 at the Rotterdam School of Management or  1-3 April 2019. Save-the-date: 11-13 November 2019.

Business Coaching along the beach: contact the mpcn team for an intake interview

Customer-centric strategy for b2b markets. Apply now for our 3 day (2 +1) program at the Rotterdam School of management, starting 21 February 2019

Key-account management, revised edition, over 100 days in management book top 100, order now or contact us for a tailored KAM program for your organisation.

Order here: book publication: Transformational Sales (Kotler, Dingena, Pfoertsch, 2016),

Personal Businesss Transformation  & Digital change projects with Liberaxion 


Daily Links

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