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    We inspire commercial business transformation through action learning
  • darkblurbg
    We inspire business leaders to make a difference in business and society
  • darkblurbg
    We inspire individuals and teams to live and work up to their full potential

We are entering a new, transformative era in human and business relations; facing new market and sales realities.

Are you wondering how to deal with market changes? Looking for business growth opportunities and commercial change? We are convinced that purpose driven people and companies can make a difference in business and society. In collaboration with our customers we design, develop and deliver customized learning and change programs to strengthen commercial leadership, redefine customer value, and catalyse commercial innovation in business-to-business markets. It is our mission to inspire commercial business leaders and their teams to make a meaningful difference in this new era and realise the commercial business change required.

Our core activities are: action learning programs, business coaching interventions and independent research. Our expertise is in the following areas: Strategic Customer Management, Commercial Innovation and Adaptive Business Strategy

Action Learning

Essential in our approach is the use of action learning in commercial change processes. A unique combination of high-impact, interactive and blended learning experiences and personal coaching.

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Business Coaching

Through individual and team coaching we inspire people in business to live and work up to their full potential. We may act as a sparring partner, sounding board or business coach.

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Insight & Research

Independent, academic and industry research are the foundation of our activities. We are passionate about bringing new insight and inspiration into business.

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'It is my passion to explore genuine customer value and to inspire business leaders to make a meaningful difference in the contribution of their choice'.


Key-account management, revised edition, over 100 days in management book top 100, order now or contact us for a tailored KAM program for your organisation.

Book publication: Transformational Sales (Kotler, Dingena, Pfoertsch, 2016), Now available.

Driving Growth with Strategic Customers: Strategic Account Management Program: 14-16 November 2016 (fully booked) Apply now for: 10-12 April 2017 or 20-22 November 2017 at Rotterdam School of Management

Personal Businesss Transformation  & Digital change projects with Liberaxion 


Daily Links

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